Levi's Advert

Denotation
This is a Levi's Jeans institution advert. This company sells jeans and clothing products and the advert is showing the 64th anniversary of the company, through a grayscale/black and white themed photo. The lighting and the focus is directed mainly at the two characters in the centre. This is a long shot, so that a frame could be seen as the Mise en Scene. 


There is a young boy who appears to be 'buttoning' up ( supposedly) his father's shirt. The background behind, is of a bed and a window, this shows its in the home. In front of them, there is white bold, block writing saying ' EVERYBODY'S WORK IS EQUALLY IMPORTANT.' This is the slogan of the brand. 
Above that there is a logo, with a trademark sign.


Underneath, there is a second part to the frame. This is a picture of the same grayscale/image but of different characters, with probably no expression on their faces. The same is with the lighting, where the focus is drawn to the centre of the characters. This is a long shot. There is a broken shattered window in back and a messy outside background. The same logo is appeared in the front, with the slogan at the top.


The characters are three people, one of them looks older than the two and they are together, standing. They are wearing jeans and a long top each. 


Connotations
Both images connote work and quality. For example the second picture may relate to the first as the second image may appear to us as being the 'makers' of the jeans. These 'makers'/characters look worn out. That is the their part of the 'work' as said in the slogan. Then because of their hard work, it has produced a good quality brand for the above frame.


The above frame is showing how everyone, together produces the brand, whether it be the consumer, the maker, the manufacturer etc. The brand is simply appreciating the fact that everyone has helped the produce. 

Coca-Cola Advert

Coca-Cola is a worldwide company, that produces a drink. It is approximately over a century old and since, it has produced many moving picture adverts. In this essay, it will analyse one of the many specific points which make up a meaning to this advert. 

Denotations

There are two military officers, guarding a barrier of some sort. Each have thick, heavy weighted militant uniform, which in turn shows sweat and dust on their faces. The two uniforms are different and that represents two different parties or nations. They are set in a desert, which there is nothing apparent apart from two shacks. 

Representation

The two men, as we can tell, represent two nations because of their facial expressions in comparison to each other. Their faces show enemity and hatred as well as keenness or alertness towards the others' actions. The use of the sword in the frame (mise en scene) represents, that they may need it. A sword is a weapon for killing and if either has to carry, they may pose a threat to eachother. 

Narratives

Two men who are guarding their boundaries by strolling up and down the boundaries, in a hot and deserted environment. One pulls out a coke, with a diegetic sound of a bottle opening, which the other hears. The officer pulls out another coke for the other officer. They extend the barriers line by rubbing the line out on the ground and passing it through there. The line is redrawn with the others' sword in the sand.

Meaning

I think the meaning of this advert links to its slogan 'open happiness'. It is trying to show that a moment of time of yourself enjoying coke can bring you together to common terms with your enemy. This shows that a simple product, Coca-Cola has the ability to smoothen rough relationships and bring people together. 

Douce: Assignment 1B- Improved

Douce

The Game Trailer