Coca-Cola Advert

Coca-Cola is a worldwide company, that produces a drink. It is approximately over a century old and since, it has produced many moving picture adverts. In this essay, it will analyse one of the many specific points which make up a meaning to this advert. 

Denotations

There are two military officers, guarding a barrier of some sort. Each have thick, heavy weighted militant uniform, which in turn shows sweat and dust on their faces. The two uniforms are different and that represents two different parties or nations. They are set in a desert, which there is nothing apparent apart from two shacks. 

Representation

The two men, as we can tell, represent two nations because of their facial expressions in comparison to each other. Their faces show enemity and hatred as well as keenness or alertness towards the others' actions. The use of the sword in the frame (mise en scene) represents, that they may need it. A sword is a weapon for killing and if either has to carry, they may pose a threat to eachother. 

Narratives

Two men who are guarding their boundaries by strolling up and down the boundaries, in a hot and deserted environment. One pulls out a coke, with a diegetic sound of a bottle opening, which the other hears. The officer pulls out another coke for the other officer. They extend the barriers line by rubbing the line out on the ground and passing it through there. The line is redrawn with the others' sword in the sand.

Meaning

I think the meaning of this advert links to its slogan 'open happiness'. It is trying to show that a moment of time of yourself enjoying coke can bring you together to common terms with your enemy. This shows that a simple product, Coca-Cola has the ability to smoothen rough relationships and bring people together.